Comments on: The True Nature of the Olympics http://dwax.org/2004/08/22/the_true_nature_of_the_olympics/ writer, educator, anthropologist, and freelance thinker Wed, 25 Apr 2012 02:49:35 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Anonymous http://dwax.org/2004/08/22/the_true_nature_of_the_olympics/comment-page-1/#comment-56 Anonymous Thu, 01 Jan 1970 00:00:00 +0000 #comment-56 <br />I don't know if you saw this post about how olympic athletes aren't allowed to blog: http://davidakin.blogware.com/blog/_archives/2004/8/8/120794.html (although it seems that some are blogging anyway) I don’t know if you saw this post about how olympic athletes aren’t allowed to blog:

http://davidakin.blogware.com/blog/_archives/2004/8/8/120794.html

(although it seems that some are blogging anyway)

]]> By: Anonymous http://dwax.org/2004/08/22/the_true_nature_of_the_olympics/comment-page-1/#comment-57 Anonymous Thu, 01 Jan 1970 00:00:00 +0000 #comment-57 <br />I had seen this -- yet another instance of the Olympic Committee putting sponsorship opportunitines ahead of the actual experience of Olympic athleticism. The message is that athletes, like Coke and Budweiser and Big Macs (and can you think of any <em>less</em> approproate sponsors for the Olympics?), are there as commodified objects to be consumed, and where there's comsumption, somebody's gotta be making a profit. The assumption that an Olympic athlete's experience of, say, running 100 meters faster than anyone ever has before, belongs solely to the Olympic Committee is just one more reason to avoid anything that has anything to do with said Committee. I had seen this — yet another instance of the Olympic Committee putting sponsorship opportunitines ahead of the actual experience of Olympic athleticism. The message is that athletes, like Coke and Budweiser and Big Macs (and can you think of any less approproate sponsors for the Olympics?), are there as commodified objects to be consumed, and where there’s comsumption, somebody’s gotta be making a profit. The assumption that an Olympic athlete’s experience of, say, running 100 meters faster than anyone ever has before, belongs solely to the Olympic Committee is just one more reason to avoid anything that has anything to do with said Committee.

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