The Meaning of Food

Seth Godin wanted to know:

What’s the deal with brown rice? How do people become so attached to the social implications of food that they are willing to starve or suffer from malnutrition rather than take a step backward? The price of rice has soared, yet it seems like people are still demanding white rice, instead of the more nutritious (and almost certainly cheaper) brown rice. How high does the price have to go before people make a different [Continue reading]