Pretty in Pink: Marketing to Girls

As the step-father of a “tween” girl — and as a professor of Women’s Studies — I’m deeply concerned about the way “girly” expectations are not just imposed on girls but crammed down their throats (or, better yet, not crammed down their throats, because eating is totally outré for girls these days). Andrea Learned, the “Learned” behind the excellent marketing blog Learned on Women, shares those concenrs in her discussion of the way books are [Continue reading]