Snap Joins the Legions of Evil Link Police

According to BoingBoing,, a new search engine, has a ridiculous linking policy (Section 15 C):

Unless a User has a written agreement in effect with us which states otherwise, User may only provide a hyperlink to the Site on another Web site, if you comply with all of the following: (a) the link must be a text-only link clearly marked “” or “”; (b) the link must “point” to the URL “” and not to other pages within the Site; (c) the link, when activated by a User, must display the Site full-screen and not within a “frame” on the linking Web site; and (d) the appearance, position and other aspects of the link must not be such as to damage or dilute the goodwill associated with our name and trademarks or create the false appearance we are associated with or sponsor the linking Web site.

What I wonder is if Snap actually sees this linking policy as reasonable enough to follow themselves? Especially the parts about labelling sites only withtheir URL and not linking ot pages within a site? If it’s not good enough for them, why on earth would they think it would be good enough for anyone else?

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