Kindling for Book Lovers

Stephen at HD BizBlog follows a train of thought from the Kindle’s terms of service through Fahrenheit 451 to Webster’s definition of “kindle” in his post, Why Call it “Kindle”. Now, I kinda like the Kindle (or, rather, I want to like the Kindle), but I do share Stephen’s curiosity about how the product got its name. I can only imagine it went something like this: [swirly fade out]

[Scene: A conference room at Amazon’s secret underground headquarters high above the Arctic Circle]

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